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How Mobile Surveys Work

A survey is described in a Survey Description Language and is presented to the respondent using the most appropriate method. The method supported are called Text, Browser, and Application.

The survey description can include routing, whereby the answer to a question determines the next question to be presented. Many question types are supported, including Informational, Binary, Free Form Text, Numeric, Multiple Choice (Single), Multiple Choice (Many), Constant Sum, Order Items, Rank Items, Group of Questions

Example

This example survey demonstrates a range of question types, presented using the Browser method.

This survey begins with an Informational Question that includes a branding image and a link to click through to the first quesiton.

Multiple Choice Question

Only one of the items can be selected, which returns the answer to the server and requests the next question. The next question is based on the answer chosen.

Multiple Choice Question

Another multiple choice question, but this time many options can be selected.

Free Form Text Question

The keypad is used in text entry mode to enter the answer, then the answer is submitted by clicking through the 'Next' link below.

Binary Question

Yes/No options.

Informational Question

Another Informational Question to close out the survey. No action is required of the respondent.

There is an opportunity to deliver the incentive here; perhaps a digital gift, such as a ringtone, or a redeemable coupon.

Next Steps

Example Mobile Market Research Survey

Download a Product Datasheet (PDF)

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January 31, 2007

Pulse Train Partnership Pulse Train


November 26, 2006

The New Revolutionaries, Observer


November 21-22, London

Embrace Mobile presents at the UK's only dedicated exhibition for market research buyers.

Insight 2006


October 12th, San Francisco

'Embrace Mobile: Surveys via Cell Phones', GigaOm.

October 11-12, San Francisco

Embrace Mobile sponsors first Office 2.0 Conference. Office 2.0 Conference


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