Mobile Market Research
Our Mobile Market Research products allow market research surveys to be presented through mobile phones.
Benefits
As response rates continue to fall you need an additional method of research to help you reach more people and one that delivers better results. By harnessing the power of mobile technology you can have the only research method that is instantaneous, direct, targeted and can be responded to at any time, and from anywhere.
Embrace Mobile have developed the first mobile survey application designed to give you another option when collecting certain types of data. This is particularly suitable for reaching young people and other demographics that are traditionally difficult to target, and when contacting a large number of respondents where costs can be prohibitive.
- Instant reflection of respondent's opinions
- Quick and easy to complete, using a device the respondent is familiar with
- No restrictions on when and where it is completed
- Low cost solution to reach large numbers of respondents
- Reaches those usually difficult to contact; e.g. the youth market
Use Cases
Popular uses have been for running short surveys:
For brand and advertising surveys:
For complex and long-term surveys:
And, when coupled with interactive messaging:
Features
To ensure maximum response rates Embrace Mobile have developed a suite of ways to deliver a questionnaire via mobile phones which allows for the different phone technologies available. Each method has its own benefits:
SMS- Accessible by all types of mobile phone
- Reverse billing available
- Can be branded
- Improved user experience
- Can be branded
- Can be completed when out of signal area
The Embrace Mobile survey application can be used as a stand alone system, or integrated into your existing multi-modal data delivery and collection processes. A user friendly administration interface allows you to view the progress of surveys, the response rate, final results and has numerous other functions.
Mobile technology can also be used to aid you with face-to-face interviews. With a few minor additions to include the respondents details, a mobile phone application reduces the usual costs and inconvenience associated with this method of data collection. By entering the information at source and transmitting it in real-time, the large amounts of paperwork usually generated by interviews is avoided. Administrative costs are cut while the accuracy and timeliness of your data is improved.
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Contact Us
US: +1.415.244.5808
UK: +44.1865.770.851
