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Pulse Train and Embrace Mobile announce collaboration and the launch of Bellview® Mobile

31st January 2007

Pulse Train and Embrace Mobile announce today a partnership bringing together the well-known Bellview® data collection suite and the Embrace Mobile (EM) ‘MSurvey’ Solution that enables market research over mobile phones. The collaboration delivers a new service, Bellview Mobile, which allows researchers to collect data via mobile phones to deliver real-time results using Pulsar® Web.

Bellview Mobile is a complete end-to-end service, comprising:

  • Survey creation

  • Survey invitations via SMS and other mechanisms

  • Data collection via mobile phone – SMS, WAP browser and Java are supported

  • Real-time data analysis via Pulsar Web

  • Final data delivery in a wide variety of industry-standard formats

Benefits to researchers are:

  • Ability to obtain higher response rates due to the mobile survey delivery model

  • Instant reflection of respondents’ opinion; real-time analysis of results

  • Quick and easy to complete for participants, using a device the respondent is familiar with and which they carry with them at all times

  • No restrictions on when and where the survey is completed

  • Low-cost solution to reach large numbers of respondents

  • Reaches those usually difficult to contact: C2s & Ds and the youth market

The solution can be tailored and adapted to suit a wide range of data collection needs, including:

  • Opinion Polls

  • Customer Satisfaction

  • Employee Satisfaction

  • Ad hoc Market Research

  • Audits/Retail Audits

  • Mystery Shopping

  • Compliance

Pat Molloy, CEO of Pulse Train comments: “We have brought together two outstanding leaders in their fields and have created a sophisticated data collection and delivery service for the modern, mobile, always-on age. Embrace Mobile, with their deep understanding of mobile phone technology and Pulse Train, with their expertise in Market Research software solutions, have created a fast, cost-effective and wholly modern mechanism for capturing data from a huge, permanently connected community – the mobile phone user. It is ideal for capturing snapshots of information on a wide scale – for example: reactions to breaking news stories, impulse purchases, satisfaction with a cinema visit, the price or condition of a given item in a shop and so on.”

Adds Gareth Reakes, MD of Embrace Mobile: “We have created an elegant technical architecture to weave together high-tech elements needed to deliver this service. This offers the research community some real benefits in terms of reach, speed and simplicity. The ability to capture parcels of information, without latency and with a higher response rate from a large community at low cost, opens up a huge range of research opportunities to deliver instant, actionable data to clients.”

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